Protecting your turf is a mission all turf professionals are dedicated to.
We know every turf management team is dedicated to achieving the perfect turf, and at Syngenta so are we. Our new campaign ‘PROTECT YOUR TURF’ shines a light on the commitment and passion of golf course superintendents and greenskeeper teams.
This new campaign was a chance to portray those professionals as the unsung heroes, doing their job from dawn until dusk with dedication and passion. It's more than passionate about protecting their turf, it’s an obsession. Every day, when golf course managers turn up to work they are having to defend their greens to keep them in tip top condition.
At Syngenta, we aim to help you PREPARE PROTECT PERFORM for the perfect turf.
Watch the Video Below:
“We wanted to highlight the constant need for defence against the elements,” said Turf & Landscape Business Manager, Paul Jackson. “We love the idea that you're always defending your turf and Syngenta’s role is to help turf managers and superintendents prepare, protect and perform.”
One of the highlights of the campaign is a video shot on location at Eastlake Golf Club in Sydney. A team of actors were enlisted to pull on the combat gear and pretend to be the turf team responding to an ‘emergency weed situation’.
“It was a lot of fun to make,” says Jackson. “We had golf buggies charging up the fairway at top speed, greenkeepers diving for cover from golf balls, and our superintendent commando-crawling across the green to pluck out a rogue weed.”