Australian Golf Industry Council (AGIC)

The Australian Golf Industry Council (AGIC) was established in late 2006 to provide a forum to help unite the industry on agreed industry wide initiatives.

At that time, the AGIC has operated as an unincorporated not for profit partnership between the key industry administrations and membership organisations -

  • Australian Sports Turf Managers Association (ASTMA)
  • Australian Ladies Professional Golf (ALPG)
  • Australian Sporting Goods Association (ASGA) 
  • Golf Australia (GA)
  • Golf Management Australia (GMA)
  • PGA of Australia (PGA)
  • Society of Australian Golf Course Architects (SAGCA)

In July 2009, the AGIC agreed to incorporate as an Association.  In 2014, an invitation was given to public golf courses to nominate a representative to AGIC as a non Director.

The AGIC currently has four working groups:

  • Industry Collaboration
  • Awareness of golf
  • Government relations
  • Structure and resources

The History of the AGIC

A meeting in Sydney on 8 September 2006, involving a wide range of Australian golf administrators and key industry stakeholders, considered the major challenges facing the Australian Golf Industry into the future.

At this meeting there was unanimous agreement to the need for a more coordinated industry approach. Following assessment of various golf industry models overseas the meeting agreed to the formation of a new peak industry group to be known as the Australian Golf Industry Council (AGIC).

The PGA of Australia, who initiated the meeting on behalf the other professional bodies (PGA Tour of Australasia and ALPG) and Golf Australia, agreed to provide Secretariat services for the AGIC for the initial 12 month period. This was later extended for the 2008/09 calendar years.

The inaugural Chair of the AGIC, Max Garske, the CEO of the PGA of Australia, has commented that “the formation of the AGIC is an important step which will help to ensure that the leaders of both the sport and the business aspects of the Australian Golf Industry come together on a regular basis and work together for the common good of the game and the industry."


Membership of the Australian Golf Industry Council

Directors of the AGIC are:

  • PGA of Australia - Gavin Kirkman, CEO and AGIC Chair
  • Golf Australia - Stephen Pitt, CEO
  • Australian Ladies Professional Golf - Karen Lunn, Executive Director
  • Australian Sporting Goods Association - Shaun Bajada, Executive Director
  • Australian Sports Turf Managers Association - Mark Unwin, CEO
  • Golf Management Australia - Jim Cail, Executive Officer
  • Society of Australian Golf Course Architects - Paul Mogford, Board Member

Non Directors of the AGIC are: 

  • Golf Australia - Cameron Wade, Special Projects Senior Manager and AGIC Secretariat
  • PGA of Australia - Stuart Hergt, CFO
  • Public Golf Facilities Australia - Anthony Lawrence, Board Member

Various “industry experts” in areas such as golf equipment, research, women’s golf and the media also attend meetings and are involved on AGIC working groups.